Summary of Malcolm Gladwell's The Tipping Point

Get the Summary of Malcolm Gladwell's The Tipping Point in 20 minutes. Please note: This is a summary & not the original book. Malcolm Gladwell's "The Tipping Point" examines the factors that cause social behaviors to become widespread epidemics. He introduces three agents of change: the Law of the Few, the Stickiness Factor, and the Power of Context. The Law of the Few suggests that a small number of influential individuals, such as Connectors, Mavens, and Salesmen, can significantly impact the spread of trends or behaviors. The Stickiness Factor indicates that minor changes in the presentation of information can make a message more memorable and impactful...