Summary: Advanced Selling Strategies - Brian Tracy

The review of the ideas in Brian Tracy's book: "Advanced Selling Strategies" shows that it is better not to attempt to reinvent the wheel in sales. In fact, there are many people out there who have done the job superlatively well, and it doesn’t take much to learn from them.  This summary highlights the key steps which should be undertaken when developing a relationship with your client, and preparing them for a sale. This advice will help you to think strategically and to empathize with your customer. The advice in this summary is meticulously thought out and is often very subtle. In the section titled "How to Influence the Buying Decision" tips even include the way you dress, your posture and your vocabulary. 

• Save time 

• Understand key concepts 

• Expand your business knowledge