Summary of Jeff Henderson's Know What You're FOR

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The focus of most social media posts and advertising is always on the business, which is dangerous because it makes the public think the world revolves around the business. #2 The future is here, and it is the organizations that understand this and shift the focus from the business to the customer that will win the heart of the customer. #3 The number one question customers ask about a business is, Do they care about me. It’s easy to dismiss this question, but it’s important to note that systems have a natural tendency to spotlight and protect the customer. #4 To not only say you care, but to make specific, systematic shifts toward showing it. When this happens, customers respond. They tell others about it, and you begin to reap the pixie dust of advertising called word-of-mouth.