Summary of Cathy Hackl, Dirk Lueth & Tommaso Di Bartolo's Navigating the Metaverse

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The metaverse is constantly changing, and its terminology is evolving. It’s important to keep up with its evolutions and definitions to understand it better. #2 5G, artificial intelligence, and augmented reality are the technologies that will be used in the metaverse. 5G is said to be fast enough for technology companies to deliver more data with less latency or quality degradation. #3 Crypto wallets store people's crypto assets. Decentralized applications, or dApps, are software platforms that store a person's crypto assets. DeFi is an umbrella term for financial services on public blockchains. #4 The metaverse is the next generation of consumer engagement, an immersive experience with a self-sustaining, community-driven economy at its center. It's a new digital reality for consumers that empowers joint value creation: to build empathy with brands by becoming part of the product rather than being the target of advertising.