Marketing Research

Facts101 is your complete guide to Marketing Research. In this book, you will learn topics such as Problem Definition, Exploratory Research, and the Research Process, Secondary Data and Databases, Qualitative Research, and Traditional Survey Research plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.