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Harvard Business Review Press Business & economics > Consumer behavior English Clear filters

Results: 1 - 10 of 10

Results: 1 - 10 of 10

The Context Marketing Revolution

The Context Marketing Revolution How to Motivate Buyers in the Age of Infinite Media Mathew Sweezey €28.66

The Context Marketing Revolution

How to Motivate Buyers in the Age of Infinite Media

by Mathew Sweezey (Author)

€28.66

Nonfiction Business & economics Marketing Consumer behavior Computers Audio, video Management

Marketing Metaphoria

Marketing Metaphoria What Deep Metaphors Reveal About the Minds of Consumers Gerald Zaltman €26.83

Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

by Gerald Zaltman (Author), Lindsay H. Zaltman (Author)

€26.83

Nonfiction Business & economics Consumer behavior

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books) W. Chan Kim €44.79

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps” (3 Books)

by W. Chan Kim (Author), Renée A. Mauborgne (Author)

€44.79

Nonfiction Business & economics Consumer behavior Marketing Industrial Development Economic development Industries

Authenticity

Authenticity What Consumers Really Want James H. Gilmore €31.35

What Consumers Really Want

by James H. Gilmore (Author), B. Joseph Pine Ii (Author)

€31.35

Nonfiction Business & economics Marketing Decision making & problem solving Consumer behavior

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books) W. Chan Kim €35.83

Blue Ocean Strategy with Harvard Business Review Classic Article “Red Ocean Traps” (2 Books)

by W. Chan Kim (Author), Renée A. Mauborgne (Author)

€35.83

Nonfiction Business & economics Consumer behavior Marketing Industrial Development Economic development Industrial management

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books) W. Chan Kim €35.83

Blue Ocean Strategy with Harvard Business Review Classic Article “Blue Ocean Leadership” (2 Books)

by W. Chan Kim (Author), Renée A. Mauborgne (Author)

€35.83

Nonfiction Business & economics Consumer behavior Marketing Industrial Development Economic development Industrial management

Superconsumers

Superconsumers A Simple, Speedy, and Sustainable Path to Superior Growth Eddie Yoon €28.66

A Simple, Speedy, and Sustainable Path to Superior Growth

by Eddie Yoon (Author)

€28.66

Nonfiction Business & economics Consumer behavior Strategic planning Customer relations Marketing

Stage (Not Age)

Stage (Not Age) How to Understand and Serve People Over 60--the Fastest Growing, Most Dynamic Market in the World Susan Wilner Golden €26.87

Stage (Not Age)

How to Understand and Serve People Over 60--the Fastest Growing, Most Dynamic Market in the World

by Susan Wilner Golden (Author)

€26.87

Nonfiction Business & economics Strategic planning Marketing Social science Demography Consumer behavior

Winning on Purpose

Winning on Purpose The Unbeatable Strategy of Loving Customers Fred Reichheld €26.87

Winning on Purpose

The Unbeatable Strategy of Loving Customers

by Fred Reichheld (Author), Darci Darnell (Author), Maureen Burns (Author)

€26.87

Nonfiction Business & economics Consumer behavior Strategic planning Management Marketing

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